Compelite Pro strategist placing Facebook and Instagram icons above a whiteboard during a consultancy planning session
Marketing Consultancy

Social Media Consultancy

Get expert social media consultancy to help you make better marketing decisions, strengthen your strategy and focus your resources where they matter most. Led by our founder, Paris, we help business owners and marketing teams turn ideas into a clear, actionable plan.

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Sometimes you don't need doing - you need thinking

Not every business needs a full-service agency or another social media manager. Sometimes, you need a fresh perspective, an experienced social media consultant and a clear understanding of what will make the biggest difference to your business.

Our social media consultancy service gives you direct access to Paris, our founder, for strategic marketing guidance without the commitment of a full agency retainer.

We look at your existing social media accounts, content, audience and wider digital marketing activity to identify opportunities, address challenges and build a plan around your business goals.

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Where Are You Right Now?

We work with businesses at every stage. Find where you fit.

Just Need Consistency

You're overwhelmed by options and don't know where to focus. You need someone to cut through the noise and provide clear direction.

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Need Structure + Ads

You have a team but they need direction. We assess positioning, messaging, platform alignment, content structure, and performance trends.

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Want Growth + Sales

You want strategic clarity, refined positioning, stronger content direction, improved internal structure, and better decision-making.

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What We Offer

Consultancy Services

Marketing Audit

Understand what's working, what isn't and where your marketing efforts could deliver more value. We review your existing activity, identify gaps and provide practical recommendations to help you make informed decisions.

  • Review of social media accounts, content and performance data
  • Competitor and industry research
  • Assessment of audience engagement and content effectiveness
  • Prioritised recommendations and actionable next steps
  • One-off engagement

Strategy Development

Build a social media strategy that connects your marketing activity with your business objectives. We help you define your target audience, choose relevant platforms and establish a content strategy your team can put into practice.

  • Audience research and brand positioning
  • Social media platform selection and channel planning
  • Content pillars, creative direction and publishing recommendations
  • A clear marketing roadmap aligned with your goals and resources
  • Typically 2–4 weeks, depending on scope

Growth Roadmapping

Give your marketing direction with structured planning and regular strategic reviews. We help you assess progress, respond to changes in your industry and prioritise the social media efforts most relevant to your next stage of growth.

  • Quarterly planning and objective setting
  • Review of social media performance and business priorities
  • Recommendations for content, campaigns and lead generation
  • Ongoing guidance to keep your strategy on track
  • Quarterly or ongoing support

Team Training

Help your in-house marketing team develop the knowledge and confidence to deliver more effective social media marketing. Our training focuses on practical skills, clear processes and approaches your team can apply to real projects.

  • Social media strategy and platform best practices
  • Content creation, planning and creative development
  • Social media analytics, reporting and performance measurement
  • Brand communications, founder branding and campaign planning
  • Half-day or full-day sessions

Is consultancy right for you?

Social media consultancy is best suited to businesses that have the capacity to implement recommendations but need experienced guidance to decide what to do next. It could be the right fit if you're:

  • Business owners without in-house expertise: Get independent advice to help you make confident marketing decisions without immediately hiring a full-time social media manager.
  • Marketing teams needing strategic direction: Give your team a clearer plan, fresh ideas and access to specialist expertise.
  • Founders looking for a sounding board: Talk through business challenges, marketing opportunities and decisions with an experienced consultant.
  • Companies considering an agency: Understand what support you need, which services are relevant and how to assess potential partners.
  • Independent businesses planning to grow: Develop a practical marketing strategy that makes the most of your available time, budget and resources.
  • Businesses investing in digital marketing: Bring social media, content creation, SEO, email marketing and other relevant channels into a more joined-up approach.

Consultancy Pricing

Bespoke Pricing

Every consultancy project is different. Your social media consultant cost will depend on the scope of work, the level of research required and whether you need a one-off review, a strategy project or ongoing advisory support. We'll discuss your business goals and current challenges before recommending the most appropriate option.

Popular Starting Point

Marketing Audit

A comprehensive review of your current marketing activity, including your social media accounts, content, competitors and opportunities for improvement. You'll receive actionable recommendations to help you prioritise your next steps and give your team a clearer direction.

How It Works

Four simple steps to social media that actually works.

01

Discovery

We start with a free call to understand your business, marketing objectives, existing activity and biggest challenges. It's an opportunity to talk through what you need and establish whether consultancy is the right approach.

02

Strategy

We review the relevant data, social media platforms, content and audience insights to identify opportunities. From there, we develop recommendations aligned with your business goals, resources and target audience.

03

Execution

You receive clear recommendations and practical next steps, presented in a format your team can put into practice. Depending on the project, this could include a written audit, content strategy, channel plan or wider marketing roadmap.

04

Growth

Put the strategy into practice with confidence. We can hand the plan over to your in-house team, provide training or continue working with you through regular advisory sessions to review progress and refine your approach.

Social media consultancy for businesses that need clarity, not capacity

Our consultancy service is designed for businesses that already have a team, a budget or marketing momentum but need senior strategic direction to focus their efforts.

We help you review what’s happening across your social media channels, sharpen your brand positioning, improve your content strategy and develop a practical roadmap. We can also help you assess how social media fits alongside your wider digital marketing activity, including SEO, search, email marketing, public relations and paid advertising.

This isn’t agency-lite. It’s strategic input from our founder, Paris, and the Compelite Pro team, giving business owners, marketing managers and leadership teams an experienced sounding board and a clear plan they can execute.

Whether you’re launching a new project, reviewing an existing agency relationship or working to increase sales and generate new business, our focus is on helping you understand the options and make informed decisions.

How a consultancy engagement works

Most engagements begin with a marketing audit: a detailed review of your social media accounts, content, competitors, audience, conversion journeys and internal processes. We then provide a written report and a working session to talk through the findings, answer questions and agree on priorities.

From there, you can take the recommendations back to your team or continue with monthly advisory support. This can include attending marketing meetings, reviewing work in progress, discussing campaign ideas and helping your team overcome strategic challenges.

We also deliver training for in-house marketing, content and brand teams looking to strengthen their knowledge of social media strategy, content frameworks, paid social, founder branding or analytics. Sessions can be arranged as half-day or full-day engagements, delivered in person across the UK or remotely.

Ready to bring clarity to your social media strategy?

Get expert guidance to identify opportunities, focus your marketing efforts and build a practical plan around your business goals.

    Social Media Consultancy: FAQs

    What does a social media consultancy session include?

    A session focuses on your business, current marketing activity and the challenges you want to address. Depending on your requirements, we may review your social media strategy, discuss audience engagement, assess content ideas or help you prioritise your next steps. You’ll leave with clear recommendations rather than generic advice.

    Is social media consultancy a one-off or ongoing service?

    Both options are available. You can book a one-off strategy session or marketing audit, commission a defined strategy project or arrange ongoing advisory support. We’ll recommend an approach based on the level of guidance your business needs.

    Who leads the consultancy?

    Our founder, Paris, leads the consultancy, bringing senior strategic input to your marketing decisions. You’ll have the opportunity to discuss your challenges directly and receive recommendations relevant to your business, audience and objectives.

    How much does a social media consultant cost?

    Social media consultant costs vary depending on the project, research requirements and level of ongoing support. A one-off consultation will differ from a comprehensive marketing audit or a longer-term advisory arrangement. Contact us to discuss your requirements and receive a quote.

    What's the difference between a social media consultant and a social media manager?

    A social media consultant focuses on strategy, research, recommendations and helping your business decide what to do. A social media manager typically handles the practical delivery of your social media activity, including content planning, publishing, account management and community engagement. Some businesses need one service, while others benefit from both.

    Can you help our in-house marketing team?

    Yes. We can provide strategic guidance, review existing work, support planning and deliver training to help your team improve its approach. The aim is to build your team’s knowledge and confidence, giving them a clearer understanding of how to put the strategy into practice.

    Do you only advise on social media?

    Social media is our focus, but we consider how it connects with your wider marketing activity. Where relevant, consultancy can cover content creation, SEO, email marketing, public relations, paid advertising and other digital marketing channels that support your business goals.

    Can you implement the strategy as well?

    Yes, where you need additional support. You can use our recommendations internally or explore our social media management and content creation services if you want help delivering the plan. We’ll explain the available options so you can choose the right level of support.

    Which social media platforms can you advise on?

    We can help you assess platforms such as LinkedIn, Instagram, Facebook, TikTok and YouTube, alongside other relevant channels. The right mix depends on your target audience, industry, resources and objectives. We focus on the platforms most likely to support your business rather than recommending that you try to be everywhere.

    Ready to Grow?

    Book a free strategy call and let's build your social media engine.

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