Most businesses post on social media without ever stepping back to evaluate what’s working and what isn’t. A social media audit fixes that – and it doesn’t have to take all day.
Step 1: Profile Review (10 mins)
Check every platform you’re active on:
- Is your bio up to date?
- Are your links working?
- Is your branding consistent across platforms?
- Does your profile clearly communicate what you do and who you serve?
Step 2: Content Performance (20 mins)
Look at your last 30 days of content:
- Which posts got the most engagement?
- Which got the least?
- What content types performed best (video, carousel, static)?
- What topics resonated most?
Step 3: Audience Analysis (10 mins)
Review your analytics:
- Is your audience the right demographic for your business?
- When are they most active?
- Where are they located?
Step 4: Competitor Check (10 mins)
Look at 2-3 competitors:
- What are they doing that you’re not?
- What are they doing that you could do better?
Step 5: Action Plan (10 mins)
Based on your findings, write down 3 specific changes you’ll make in the next 30 days. Not ten changes. Three. Focus beats ambition.
