LinkedIn Content Strategy for B2B Founders: A 90-Day Plan

LinkedIn is the single best organic marketing channel for B2B founders in 2024. But most founders either don't post at all, or post sporadically without a strategy.

Days 1-30: Foundation

• Optimise your profile - Your headline should describe who you help and how, not just your job title. "Helping SMEs grow through strategic social media" beats "CEO at XYZ Ltd."
• Post 3x per week - Start with personal stories, industry observations, and lessons learned. Don't overthink it.
• Engage daily - Spend 15 minutes commenting thoughtfully on posts from your target audience and industry peers.

Days 31-60: Authority

• Increase to 4-5x per week - Add educational content: frameworks, how-tos, and contrarian takes on industry trends.
• Share client results - With permission, share case studies and testimonials as posts.
• Start conversations - Ask questions, run polls, and respond to every comment on your posts.

Days 61-90: Conversion

• Add soft CTAs - "DM me if you want our free template" or "Comment GUIDE for the full breakdown."
• Connect strategically - Send personalised connection requests to people who engage with your content.
• Track results - Monitor profile views, connection request acceptance rates, and inbound enquiries.

By day 90, you should be generating consistent inbound interest. The founders who commit to this process see 3-5 qualified leads per month from LinkedIn alone.