LinkedIn is the single best organic marketing channel for B2B founders in 2024. But most founders either don’t post at all, or post sporadically without a strategy.
Days 1-30: Foundation
- Optimise your profile – Your headline should describe who you help and how, not just your job title. “Helping SMEs grow through strategic social media” beats “CEO at XYZ Ltd.”
- Post 3x per week – Start with personal stories, industry observations, and lessons learned. Don’t overthink it.
- Engage daily – Spend 15 minutes commenting thoughtfully on posts from your target audience and industry peers.
Days 31-60: Authority
- Increase to 4-5x per week – Add educational content: frameworks, how-tos, and contrarian takes on industry trends.
- Share client results – With permission, share case studies and testimonials as posts.
- Start conversations – Ask questions, run polls, and respond to every comment on your posts.
Days 61-90: Conversion
- Add soft CTAs – “DM me if you want our free template” or “Comment GUIDE for the full breakdown.”
- Connect strategically – Send personalised connection requests to people who engage with your content.
- Track results – Monitor profile views, connection request acceptance rates, and inbound enquiries.
By day 90, you should be generating consistent inbound interest. The founders who commit to this process see 3-5 qualified leads per month from LinkedIn alone.
